Simply put, digital marketing is the promotion of products or brands using electronic devices or the Internet. This includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to see what is working and what is. Is not - usually in real time.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website, so that your pages appear at the top of search engine results for a specific set of keywords. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
People these days are not just for watching videos and posting selfies on social media. Many rely on social networks to discover, research and educate themselves about a brand before joining that organization. For marketers, it is not enough to simply post to your Facebook and Twitter accounts. You also need to weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely they are to share it. This eventually leads them to become customers. And as an added bonus, they will influence their friends to become customers as well.